Lvl 16: So Easy Social Media 2 Facing Facebook When You're Freaking Cheap & Lazy
This week we're continuing our series of So Easy Social Media. We're going over how to get more likes and engagement on Facebook with absolutely no money in advertising.
How to Create a Page on Facebook:What to post on your Business Page
Announcements (new posts, blogs, videos)
The “Drive By” message Memes
Short videos and teasers (ideally under a minute, but no more than 2 mins TOPS)
How to Create a Group on Facebook: This gives them a call to action immediately upon joining and you’ll have warmer leads. What to post on Your Group:
Get a discussion going.
Ask questions.
Provide quality insight (not available on your blog or anywhere else).
Don’t promote or sell anything here. That’s what your page or website is for. This is a nit community. You can create imagery for your group, a place where you’re hanging out: chillin’ in the living room or lying on the shores of Lazy Island.
You can link to your blog where you do the selling, but the group should be strictly value and conversation, not promotion.
Go Behind the Scenes and other exclusive content
Be consistent with when you post and how often. When starting a group it’s recommended to post DAILY.
Your goal is not to constantly create content but to encourage discussion. Reply to comments and ask follow up questions.
Get people talking.
You push the boulder down the hill and let it roll by itself,
Eventually, you can kind of slide back and let the discussion take care of itself. Veterans and experts will share their knowledge and opinion with new members.
People will begin opening up their own discussions and you can begin just popping in every once in a while.
Remember you set the tone. Decide FROM THE BEGINNING if you want it to be fun and laid back or more serious.
Other people will follow your lead
You lead and decide how drama will be handled when it arises. You decide how members will be treated. You create the environment.
So create a warm, welcoming environment that people want to join and look forward to coming back to. Handle haters, spammers, winers and complainers politely, yet firmly.
When you have a warm welcoming, helpful environment full of knowledgeable and friendly people (including yourself), people will naturally associate those warm feelings with you and your brand. Welcome New Members:Bump your posts: Take time to reply to comments. Not all at once. Facebook will bring the post up , not only on the group page but also on people’s timeline each time someone comments Recruiting New Members Add people as friends from other groups in your niche. Then add You can also invite them to like your page. Page likes are really just social proof and“street cred”though ...because FB changed their algorithm to punish brand pages, causing them to show up a lot less frequently, if at all. You may get soft banned if you start adding too many people, so pace it out. A soft ban prevents you from sending friend requests for up to a few days. After this happens, just lay low and stop adding people for a couple more days after the ban is lifted. You can add ~100 per day. Facebook algorithm will suggest groups to people if it sees “mutual members” so sometimes people will just come to your group without you inviting them. Include a link on your Facebook (Business) Page
On the right hand corner of your timeline, you’ll see a button. Click it to edit it and go to Join Your Community > Visit Group
**Why Groups are Better than Pages
Facebook algorithm changed to be geared toward “quality discussion”. They don’t want people “alone” reading news headlines, thus page content, unless paid for and promoted is rarely seen in the timeline. This is a combination of two things.https://socialtriggers.com/facebook-lowers-my-reach/Groups and Personal Pages are the new way to get organic reach.**
If there's a graph out there for those things, I'm sure you'll see an increase.
I find I get bigger reach if I share a post to my personal page (from my business page) than a typical day when I don't.
If you're not reaching many people with your page's post, try sharing it in a group or personal page and you'll see the numbers go up.
Pages are really just kind of here now to create ads and pixels, and be a hub for official announcements, not to actually reach out to the community and followers like it used to be.
Summary: Create a page for promotion Create a group for discussion Add people from niche groups as friends then invite them to your group/page Give people encouragement to discuss